1. Who were the people behind the blog?
Port Talbot Magnet was started in 2010 by seven professional journalists from South Wales who had all been casualties of redundancy or cuts in freelance budgets in established magazines and newspapers. First and foremost, we are a workers’ co-operative, but we are also a social enterprise and so we are keen to ensure we a force for good in the community. Two and half years on, we still have seven directors, as well as around 20 co-op members and lots of volunteers.
2. What made you decide to set up the blog?
As NUJ members, we found ourselves sitting in so many meetings talking about cuts and closures and it felt sometimes like the local media industry was falling down around our ears. When redundancy hit most of our local Union branch committee we decided that we would do something proactive about the situation to try to ensure good quality journalism was still a viable, sustainable career.
As we were setting up the co-operative, we heard that the weekly newspaper in the town of Port Talbot was closing and it seemed an obvious gap for us to try to fill – here was a town of 35,000 people without a dedicated newspaper and here were seven out-of-work journalists who could supply news. Making the one pay for the other was, and in many ways still is, the problem.
3. When did you set up the blog and how did you go about it?
The blog came along much later. Our first ambition was to go into print and we spent about a year applying for funding and trying to get the project off the ground in some way. The funding applications weren’t successful unfortunately, and we had a crisis meeting where we decided to change tack and concentrate on what we did best – journalism. This turned out to be a good move, because we could show what we were capable of; people suddenly understood what we were trying to achieve.
In a more practical sense, we had no capital apart from donations from the directors and so we set up a WordPress blog, paying a modest amount for a theme, and we got in touch with local companies and the council and asked them to put us on their mailing lists for press releases. Then we spent lots of time learning the patch and making contacts. Facebook has been a particularly good way to reach the online community in Port Talbot (not many are using Twitter yet), and drives about half our website traffic.
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