No, dice Jeff Sonderman su Poynter. Le relazioni sono la tua forza, ma nel contempo ti contaminano. Si può essere iperlocali, ma solo per 100 o 1.000 persone per volta, il modello non scala.
But what if it didn’t?
Could Journatic’s model of cost-efficient outsourced journalism offer a viable future for hyperlocal news? If its ethics and standards of quality were exemplary, would it otherwise serve a community’s needs?
Most signs say: no.
You can’t be hyperlocal while hyperdistant
Journatic founder Brian Timpone told Poynter in April that “being based in the community is not beneficial” to local journalism.
But when I look around at hyperlocal success stories, many are driven by the will and personal commitment of a local individual. The Batavian is Howard Owens. Tracy Record is West Seattle Blog. That’s not to say others don’t contribute, but the sites wouldn’t exist or sustain themselves without individual dedication.
Of all the factors that shape coverage for West Seattle Blog, Record recently told Poynter, the most important is this: “We listen. When readers start to ask about a particular type of thing we hadn’t been covering … that’s a signal to us that it’s time to start covering. But that means you have to have a relationship with the community.”
[continua a leggere su Poynter]